（一）

Arthur Brisbane写过十条指南，指引在职新闻记者《怎么当一名更出色的记者》（How to Be a Better Reporter）。指南第一条要求记者看得清楚，写得简明（see a thing clearly and describe it simply）。第二条要求记者记得请不起公司律师而买得起一份报纸的大众：报人忠於贫穷读者，律师忠於富裕顾客，有些报老闆忘了这一点，一富有就忘了贫穷的滋味（Keep in mind the great crowd that cannot afford to hire a corporation lawyer, but can afford a three-cent newspaper. Every newspaper man owes to his poorest reader the loyalty that a great lawyer owes to his richest client. Some newspaper owners forget that, especially after they become rich, and no longer remember how it feels to be poor）.第三条提醒记者写稿要让读者读来历历如亲眼目睹（Write so that the reader will say, "I feel as though I had actually SEEN what the newspaper describes"）。第四条说採访不忘拍照；一张好照片胜过写一千字，况且这是影象的时代（In reporting, don't forget to bring back PICTURES. One good picture tells more than a thousand words, and this is the picture age）。第五条劝记者写浅白简明的文字。不怕重用同一个字、同一个词：切忌忽“马”忽“骏”，忽“狗”忽“犬”，忽用“老鼠”忽用“耗子”（Don't be afraid to use the same word twice. Don't write "horse", then "equine", or "dog", then "canine", or "rat", then "rodent"）。忌写花哨文章。文字越简明越有力。自然的风格是最好的风格（Avoid fancy writing. The most powerful words are simplest.）。文字最好写得读来出众听来悦耳，忌用拟声词（Make your writing striking, and musical, if you can. don't try for onomatopoeia）。

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